Montego Bay Shore Excursion: Negril's Time Square, Seven-Mile Beach and Rick's Cafe

If you’re arriving in port in Montego Bay but want to experience the resort area of Negril, this shore excursion is just what you need. After the scenic coastal drive along Jamaica’s northwest coast, you’ll have time to relax on Negril’s popular seven-mile beach, look for souvenirs and gifts at a duty-free shopping center, experience the tropical delights of Margaritaville, and jump from a cliff at the famous Rick’s Cafe (or just watch from a safe spot). Transportation from the port by comfortable coach or minibus is included.

When your ship arrives in Montego Bay, meet your guide at the port and board your air-conditioned coach or minibus for your shore excursion to Negril.

After the 1.5-hour drive along Jamaica’s beautiful northwestern coastline, which takes you past rural villages and the Lucea harbor, arrive at Negril’s famous beach, a 7-mile (11-km) stretch of sugar-white sand and bright turquoise water. You have two hours of free time at the beach to enjoy as you please: go swimming, sunbathe or visit a beach bar for snacks and drinks (own expense).

Next, head with your guide to Time Square, a popular Negril shopping center where you can look for souvenirs and gifts at a variety of shops. During your one hour here, browse the selection of duty-free goods like jewelry and watches, as well as Jamaican items like rum, coffee, cigars and textiles. Restaurants and snack bars are also available if you get hungry or thirsty.

For lunch, you’ll stop at Margaritaville (optional), Negril’s outpost of the famous Jimmy Buffet chain. Sit down to an open-air meal under a thatch roof, and enjoy views of the Caribbean while you dine on favorite dishes like burgers, coconut shrimp and quesadillas (all food and drinks at your own expense). There’s plenty of entertainment to keep you and your kids, if you brought them, busy — check out the water trampolines, tiki bar, flat-screen TVs and enclosed children’s area with a slide. You will have 3 hours to eat, walk around and shop.

Finish your Negril experience with a 1-hour stop at Rick’s Cafe, the area’s iconic bluff-top restaurant where visitors line up to jump from the cliffs into the clear sea below. Take part in the action or just watch — it’s up to you. Depending on the time of day of your tour, you may also catch the sunset here!  

Your tour ends with the drive back to Montego Bay and port drop-off.

Worry-free Shore Excursion:
We will ensure your timely return to the Montego Bay port for this activity. In the rare event your ship has departed, we will arrange for transportation to the next port-of-call. If your ship is delayed and you are unable to attend this activity, your money will be refunded. See our terms and conditions for full details.